The name "Pepsi Rolex" conjures images of vibrant color, unparalleled craftsmanship, and a rich history steeped in aviation and exploration. Specifically, we're talking about the Rolex GMT-Master II with its iconic two-tone blue and red "Pepsi" bezel. The current iteration, the reference 126710BLRO, is the latest in a long line of highly sought-after timepieces, representing the pinnacle of luxury sports watches. This article delves into the world of the Pepsi Rolex, exploring its history, its current market value, and the reasons behind its enduring popularity, addressing questions around discontinued models, price fluctuations, and availability in different markets.
The Legacy of the Pepsi Bezel:
Before we dive into the specifics of the 126710BLRO, let's understand the history behind the iconic Pepsi bezel. The original GMT-Master, released in 1954, was created in collaboration with Pan Am, catering to the needs of long-haul pilots who needed to track multiple time zones simultaneously. The bi-directional rotating bezel, initially featuring a black and red color scheme, provided a simple and intuitive way to monitor different time zones. The evolution to the now-famous blue and red "Pepsi" bezel cemented its place in horological history, becoming synonymous with adventure and style. This vibrant color combination, reminiscent of the Pepsi-Cola logo, captivated watch enthusiasts and quickly became a highly desirable feature.
The Rolex Pepsi 126710BLRO: A Modern Masterpiece:
The current generation Pepsi Rolex, the 126710BLRO, is a testament to Rolex's commitment to both heritage and innovation. It retains the classic design elements that made its predecessors so iconic while incorporating modern advancements in materials and technology. The stainless steel case, robust and reliable, houses the Calibre 3285 movement, a self-winding mechanical marvel boasting a power reserve of approximately 70 hours. This movement is a significant upgrade from previous generations, offering improved accuracy and performance. The Cerachrom bezel insert, made from scratch-resistant ceramic, ensures the vibrant blue and red colors remain vivid for years to come. The sapphire crystal glass, resistant to scratches and impacts, further protects the stunning dial, available in black. The Jubilee bracelet, a comfortable and elegant choice, completes the overall aesthetic. Its feature set honors the design of the original GMT Master with a modern twist, perfectly blending classic elegance with cutting-edge technology.
Rolex Pepsi Discontinued:
While the 126710BLRO is the current model, several previous iterations of the Pepsi GMT-Master II are now discontinued. These older models, often featuring different movements or bezel materials, are now highly sought after by collectors, driving their prices significantly higher in the secondary market. The discontinuation of a particular model often sparks increased demand, contributing to its value appreciation. Understanding which specific models are discontinued is crucial for anyone interested in purchasing a pre-owned Pepsi Rolex. Careful research and authentication are essential to ensure the authenticity and condition of any pre-owned watch.
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